For SPAC’s direct‑mail campaigns, I designed tactile, visually striking mailers that brought the organization’s rich programming and impact stories into people’s hands. Blending custom typography, bold photography, and smart hierarchy, I created pieces that captured attention in mailboxes and guided readers toward key messages and calls‑to‑action. With variable‑data personalization and thoughtful layout, the mailer elevated SPAC’s voice, strengthened donor engagement, and felt like an extension of its broader visual identity. The result: a direct mail piece that feels purposeful and polished—worthy of the artistry behind the institution.