I designed SPAC’s seasonal program books and printed collateral to visually reflect the breadth of programming—from classical residents to jazz, theater, dance, and community events. Using a flexible modular layout, dynamic typography, and compelling imagery, the materials guide readers through schedules, artist highlights, and educational initiatives while staying rooted in SPAC’s visual identity. By crafting narrative-driven design with strategic hierarchy and clear navigation, the program captures attention, communicates with elegance, and creates a tactile bridge between SPAC’s brand and its audiences—supporting engagement, ticket sales, and community connection.
