I designed the full brand identity and website for the Saratoga Wine & Food Festival — a multi-day culinary and cultural event that needed a look and platform as polished as the experiences it offers. The goal was to elevate the festival’s image, improve usability across devices, and create a strong visual system that could scale year over year.
The identity blends sophistication and approachability, with clean typography, flexible sub-brand logos, and a fresh color palette that reflects the vibrancy of the event. The website was built to drive ticket sales, showcase events and chefs, and guide attendees through the full weekend lineup with ease.
Project highlights:
- Full festival identity system including master and event-specific logos
- Responsive, event-focused website built for performance and conversions
- Content strategy and layout focused on clarity, hierarchy, and visual appeal
- Designed to scale for future years while staying rooted in a cohesive brand voice
This project brought consistency, personality, and strategic clarity to one of the region’s standout cultural events — both online and on the ground.
