Troy Cabinet is a boutique cabinetry and design business based in Upstate New York, and I worked with them to craft a clean, high-end brand identity and website that reflected the quality of their craftsmanship. The goal was to move away from generic contractor aesthetics and create something that felt modern, polished, and rooted in design credibility.
The final design leans into understated elegance — clean type, strong grid, and minimal fuss — allowing their work to speak for itself.
Project highlights:
- Website built for performance and ease of use
- Focused on lead generation and portfolio presentation
- Elevated positioning for a growing design-forward cabinet maker
This project was about helping a small business look as good as the work they deliver — and giving them the tools to grow with confidence.