For the Saratoga Performing Arts Center’s annual Ballet Gala, I created a custom visual identity that captured the elegance of classical ballet while feeling fresh, celebratory, and event-worthy. The goal was to elevate the look of SPAC’s most formal fundraiser of the season and give it a distinct visual presence within the broader brand.
The design draws inspiration from movement, grace, and the architecture of performance — blending delicate typography, rich color, and subtle texture. It was applied across invitations, digital promotions, signage, and event materials to create a cohesive, high-end experience from first touch to final encore.
Project highlights:
- Custom gala logo and event brand system
- Elegant, expressive design tailored to SPAC’s ballet programming
- Application across print, web, and on-site event collateral
- Built to feel timeless but fresh, in line with SPAC’s overall identity
This identity helped set the tone for a night of art, culture, and generosity — reinforcing SPAC’s reputation as a home for world-class performance and community celebration.