The marketing tech stack… It sounds way cooler than “a bunch of tools I use”.
Marketing tech stacks aren’t just for multi-billion dollar companies with a budget to blow. Every business online can and should have one… they should be comfortable with all of the tools and how they connect to each other. You need a scrappy, effective system that helps you get noticed, track results and not descend into total digital marketing chaos (trust me).
I’ve put together a stack that’s powerful, cheap-ish, and will actually help.
1. WordPress + Yoast: Your Simple Content Engine
- Cost: Free-ish. Hosting: ~$5–10/mo. Domain: $10–15/year.
- Purpose: Your home base. Your professional mask.
WordPress is the IKEA of web platforms—everyone uses it and you can build whatever the heck you want with it. Pair it with Yoast SEO, the plugin that gently nags you into optimizing your content for Google like a bossy robot editor.
Pro tip: Don’t over-optimize. Write like a human.
2. Mailchimp & Hootsuite: Promotion Made Manageable
- Cost: Free tiers available (Mailchimp free up to 500 contacts; Hootsuite has a limited free plan or ~$99/mo if you’re fancy).
- Purpose: Keep your fans, clients, and innocent bystanders updated.
Mailchimp helps you send newsletters, client updates, or just loud screams into the digital void. Hootsuite schedules your social posts across platforms, so you can pretend you’re “active on LinkedIn” while actually day napping.
Why it works: Set it and forget it. Until the stats come in and you wonder what you did wrong.
3. Planning: Trello + Airtable
- Cost: Free tiers. Premium if you want fancier features (Trello Premium: ~$5/mo, Airtable: $10–20/mo depending on storage/records).
- Purpose: Keep your marketing brain from fracturing into Post-It notes and despair.
Trello is your buddy for weekly to-dos. Use it for your content calendar, outreach pipeline, or life crisis timeline. Airtable adds structure and database wizardry when you need to track campaigns, segment your leads, or build something that looks like you know what you’re doing.
4. Measurement: Google Analytics (GA4)
- Cost: Free (unless you count the cost of your soul navigating GA4).
- Purpose: Measure your marketing’s impact, or lack thereof, in excruciating detail.
Why it’s useful: GA4 tells you who’s visiting, from where, how long they stayed, and what made them bounce faster than a bad Tinder date. It’s a goldmine—if you can survive the interface.
Pro tip: Set up event tracking for clicks on key CTAs (hire me, subscribe, etc.). Bonus: you get to feel like a data god.
Final Thoughts: Smart, Scalable, and Sanity-Saving
- Launch content-rich landing pages using WordPress + Yoast with minimal effort and strong search visibility.
- Automate email outreach with Mailchimp—and schedule social posts via Hootsuite to maintain consistent brand presence.
- Coordinate campaigns using Trello boards and detailed record-keeping in Airtable.
- Track user behavior and conversions using Google Analytics (GA4) with custom event tags.
Total (cheap version): $15–30/month
Total (fancy version): ~$60–80/month
Lastly, I kinda thought the marketing stack looked like a sandwich, so I created a version that is one. Enjoy.
Ready to ditch the complexity and get marketing systems that actually support your growth? Contact us to launch your streamlined marketing stack today.