August 20, 2022

Five Website Mistakes to Avoid

Eric Millington

I look at a lot of websites — it goes with the territory as a web developer.

I see some amazing sites that push the boundaries of user experience and design … and then I see the others. Fortunately for you, I surfed all of those awful websites so you don’t have to.

Here’s my top five website mistakes.

1.) No Secure Certificate

Seriously, I feel like 75% of the local websites I come across have no secure certificate installed. What is a secure certificate you ask? It provides security for online communication. Without it: browsers can throw warnings to visitors, Google can place big scary red warnings in the search results or your site won’t load at all. If you see a little padlock next to your website address the certificate is installed. If you don’t… time to call Millington.Design.

2.) No Mobile-friendly Site

It’s 2022. A smartphone version of your site is not a luxury — it’s a necessity. If your site has no mobile-friendly version Google (and any other search tool) will penalize your search ranking. This means you’ll show up lower in results. Not to mention, these days mobile browsers are probably a majority of your visits. Cater to them. Nothing makes you look more outdated than a crusty old desktop site. Ewww.

3.) Keyword Stuffing

Millington.Design creates website designs in Clifton Park, NY. We have been designing websites in Clifton Park, NY since 1999. Millington.Design creates unique web experiences for clients all over the Capital Region. If you’re looking for a website in Clifton Park, NY then give Millington.Design a call today!

Seriously, that was awful, right? It’s like a riddle without an answer. And that’s what we call keyword stuffing. Back in the day SEO firms did all sorts of nefarious keyword stuffing like to help you rank higher in results. I’m not sure if it EVER worked but now not only will it not help you — it will hurt you. Google sees this coming from a mile away and penalizes you.

4.) Single Page Websites

What’s become a popular form factor, single page websites are everywhere. Their advantages? Quick, cheaper development without having to develop multiple pages of content. But that’s also the problem. It’s a single page without a canvas to develop your story across multiple pages. Multiple pages not only let’s you expand on your story, when properly written, that extra content DOES help your SEO score. Spreading your content out among multiple pages gives your content breathing room while also feeling more complete.

5.) Purchased Templates

Ok, maybe I talk about purchased templates too much. As designers it hurts our eyeballs to see similar, bland looking websites. Granted some templates are incredibly unique and elaborate, but most look like ordinary, flavorless design. Your site will look like a thousand other sites with just a color change or two. And, yes, sometimes — if your budget only allows for a template they can get the job done, but as web designers, communicators and creative thinkers: they drive us a little insane. What’s more — I often find by the time you craft your content, pay for hosting and make the necessary design changes to the cheap template you didn’t ACTUALLY save all that much money. Go custom. Not that we’re biased.

How can Millington.Design help you? Let’s get started today!

Bigfoot Walks
August 6, 2022

Reasons to partner with Millington.Design for your website

Eric Millington

There are approximately 6,091,029 web designers out there. Give or take. Choosing one can be hard. We may be bias, but we think we are pretty fun to work with. Here are the top five reasons why…

1.) We have worked with some pretty awesome brands

Some of the biggest brands in the world have trusted Millington.Design owner Eric Millington with their brands. From international brands like ESPN, Nike and Pillsbury to locally known brands like Pioneer Bank, RPI and Saratoga Performing Arts Center, Millington.Design has been putting it’s creative mind to work for companies of every size.

2.) 27 years experience

We built our first website in 1995. We remember thinking “Under Construction” animated .gif’s were clever. Yeah — that old.

3.) We’re creative (and we dislike web templates)

As designers, we prefer to — design. We love unique design, creative solutions and problem solving. Finding a new color palette that compliments your brand, finding real world textures to bring some of your business to the web. It’s fun — and when we get to create from scratch: we do our best work. Sometimes with a limited budget a purchased template is ok. We’ve had clients where that option offered the most bang for their buck.

4.) Affordable

We promise creative, professional design services for reasonable prices. This means a from scratch “business card” one page sites starting at $1200. We leverage the right technology for your project (and budget) even using pre-made templates when it makes sense for your project and budget. Of course, affordable is relative. We’ve had potential clients want an “amazon clone”: online sales, full functionality — a huge site. The budget? $100. That’s not us (and we don’t know who it would be.)

5.) We’re fun to work with

We always want our enthusiasm for web design and graphic art to come through to our clients. This stuff is fun. We are most happy when we are nose down on a fun new creative project. We don’t want to pump out as many sites as we can, we want to make quality websites with a unique twist that our clients are proud to own.

Let’s work together

If this sound like a good fit, let’s work together. We are actively seeking new clients and can get started right away. Get a free quote and let’s get started!

Bigfoot Walks
June 4, 2022

The Vanilla Web

Eric Millington

Say no to templates (and why)

When you build websites for a living you spend a lot of time surfing the web. Sometimes you’re checking out the latest and greatest, sometimes you’re looking for inspiration, sometimes you are looking for a new pizza place (cause pizza).

The web – it’s tech, it’s aesthetics and best practices are our bread and butter. We take pride in building modern, unique websites. First and foremost we are creative people who use the web as our canvas. 

So it’s only natural when we see a trend we dislike it really starts to bother us.

*Cough* templates *Cough*

If you visit a few websites for restaurants or pizza joints in your area you’ll notice one thing right away: They all look the same. Usually we see a full width closeup of pizza. With a logo and headline centered on top. These sites typically work OK on mobile, they feature decent photography. They are fine.

That’s the problem — they are just fine. They also lack personality, originality and creativity.

Business owners do the best they can, and if you run a pizza shop you probably don’t have much time for a website. Which is why a firm who can help you stand out from those close up pizza photos is so important.


Every business has a story. What is yours? What is a menu item that no one else has? Maybe you have a menu item that has an interesting story, perhaps a family recipe — find these differentiators and use them. Tell your story.

Create a discount

Reward people for using your site. Create a weekly deal to encourage people to use your website. Combined with an online ordering system you can help save your staff some phone time while offering web users a unique discount.

Create an online only combo meal

Offer your customers a web only meal. Maybe a pizza, a two-liter of soda and a specific appetizer. Call it something fun and weird. These types of combo’s make it look like you care about your online presence. They make you appear modern and tech savvy — even if you leave it up on your site for months.

Be original

I mean, we’re web designers, so of course we’re going to say it, but be original. Use the web and all of its glorious technology to tell the story of your business. You’re not just any old pizza shop or a law firm — you’re YOUR passion. You know what you’re doing so share that passion and expertise with the world.

If you want help getting started, or creating a new web presence give Millington.Design a call at 518-229-3364 or drop us a line to get a free quote.