Northeastern Apple Sales is a family-run operation that’s been connecting growers with retailers across the East Coast for over 40 years — but they needed a brand and website that matched the quality of their product and the trust they’ve built in the industry. I created a clean, modern identity and a straightforward, responsive website to give them a professional digital presence without losing their personal, regional roots.
The design emphasizes clarity, freshness, and heritage — balancing warm, approachable visuals with practical functionality. The site highlights their grower relationships, storage capabilities, and distribution strength, all while keeping things simple for a time-strapped audience.
Project highlights:
- Custom brand identity rooted in trust and tradition
- Responsive WordPress site built for clarity and long-term use
- Visual system that works across packaging, digital, and print
- Designed to elevate a legacy business while staying true to its voice
This project was all about giving a behind-the-scenes industry leader a front-facing presence that feels as solid and reliable as the work they do every day.