Overview
Owen Reilly, a Los Angeles-based guitarist and frontman for the metal band Felon 13, wanted a website that reflected his energy on stage while positioning him as a serious, versatile instructor. The goal was to design a site that rocked visually but still guided visitors clearly toward booking lessons.
Challenge
Owen’s brand had to strike a balance between metal showman and approachable teacher. His audience ranged from aspiring shredders to parents booking lessons for teenagers — meaning the site had to blend authenticity, excitement, and trust.
Key objectives:
- Create a strong first impression rooted in Owen’s stage presence
- Make booking lessons simple and mobile-first
- Reflect his versatility across rock, metal, blues, and country
- Deliver a bold visual identity that didn’t feel “corporate” or overly polished
Approach
We built the site around the tone of a tour poster meets modern booking platform.
- Visual Identity: A mix of rough textures, distressed wood, and amplifier fabric patterns to echo the tactile feel of guitar culture. Purple and gold accents add personality and hierarchy.
- Typography: Gritty hand-drawn headlines paired with clean sans-serif body text for legibility.
- Photography: High-impact live performance shots contrasted with casual teaching photos — showing both the artist and the mentor.
- UX & Flow: A single-page scrolling layout that moves from energy → credibility → conversion:
- “Let’s Make Some Noise” hero with a strong CTA
- About section emphasizing expertise and personality
- Pricing grid that removes friction by clearly displaying packages
- Tools: Built on WordPress with Elementor, styled for speed and mobile optimization. Integrated with Bookly for seamless online booking and payments.
Results
- Clear visual hierarchy and immediate trust cues led to faster booking inquiries within the first week.
- The cohesive color and texture palette positioned Owen as both professional and authentic — an independent musician with polish.
- User testing showed that 90% of visitors understood lesson types and pricing without needing to scroll twice.
Takeaway
The Owen Reilly Guitar Lessons site demonstrates how a bold, personality-driven design can still convert — especially when storytelling, photography, and UI work together to amplify a personal brand.
Design that plays loud — but performs even louder.