For the Saratoga Wine & Food Festival, I created a complete event identity system — from the core festival branding to a series of supporting logos for individual events and experiences. The goal was to elevate the festival’s visual presence with a look that felt sophisticated, fresh, and adaptable across everything from signage and merchandise to digital promotions.
The main identity strikes a balance between upscale and approachable, with custom typography and a palette that nods to both the culinary and cultural richness of the event. Each event-specific logo builds on that foundation while introducing its own character, helping attendees navigate a multi-day experience with clarity and style.
Project highlights:
- Festival master brand and sub-event logo system
- Designed for broad use across print, web, and environmental signage
- Visual language captures the festival’s energy and refinement
- Modular identity approach for future year reuse and expansion
This system gave the festival a strong, cohesive voice — one that could evolve each season while staying unmistakably Saratoga.