I designed the visual identity for SPAC’s Winter Ball, a high-energy annual fundraiser that blends glamor, music, and immersive decor into one unforgettable night. The goal was to create an event brand that felt festive and upscale, while still aligning with SPAC’s broader identity and mission.
Each year features a new theme, so the identity system needed to be flexible — capable of evolving while maintaining consistency across print, digital, and environmental applications. I developed a logo and visual language that could scale from social media to signage to cocktail napkins without losing its impact.
Project highlights:
- Custom logo and identity system for a flagship winter fundraising event
- Designed for flexibility across changing annual themes
- Applied across digital invites, signage, step-and-repeat, and print collateral
- Balanced elegance with energy to match the event’s vibe and audience
This identity helped transform the Winter Ball into a fully branded experience — one that felt just as polished as the performances it supports.