To celebrate the 50th anniversary of the Saratoga Performing Arts Center (SPAC), I designed the SPAC50 brand identity and campaign website — built to honor the organization’s legacy while supporting an ambitious fundraising initiative.
The project called for a look that balanced elegance and energy, capturing both the institution’s cultural weight and its forward-looking mission. I developed a custom identity system, typography treatments, and a responsive website that told SPAC’s story, showcased donor opportunities, and highlighted five decades of artistic impact.
Project goals:
- Create a flexible, celebratory identity for SPAC’s 50th season
- Design a donation-driven website that worked for both mobile and desktop
- Integrate history, storytelling, and calls-to-action into a clean user experience
- Position SPAC as both a cultural icon and a living, evolving institution
The final design helped drive awareness, engagement, and financial support — giving SPAC a modern platform to celebrate its past and fund its future.